StrikeMaster Ice Augers, Ice Augers - StrikeMaster Lazer Hand Augers, Mora Hand Augers, StrikeMaster LazerMag Xpress, StrikeMaster LazerMag Ultra, StrikeMaster Lazer XL 3000, StrikeMaster Electra Lazer 12000, StrikeMaster Mag 2000 - The Worlds Fastest Ice Augers 2003 - Ice Auger World Champions - Building Quality Ice Fishing Equipment for over 50 Years - Simply The Best.

The conception of a power ice drill, for ice fishing, began in 1948 with a fellow Plymouth Wisconsin Fire Department member of Marvin Feldmann's, who loved to ice fish and could often outsmart the fish by getting his limit. This avid ice fisherman was a truck driver and delivered and picked up product from Lauson Engine Company in New Holstein, WI. (Lauson Company was later named Tecumseh Power Products and continues to manufacture quality two-cycle and four-cycle engines for many products, including Jiffy Ice Drills.)